Our client wanted to spread the thrill and excitement of sparkling jewelry cases throughout their entire department store. To add to the allure of precious stones and jewels, even the pictures were ‘behind glass’ for this promotion.

The main image card and base were created with offset lithography and mounted to b-flute. The main image card was then set on a custom-built base with tabs, so it could stand freely inside the box, and be easily replaced by the store’s Visual Managers when it was time to update the display.

The clear box was created with .040 clear PETG, that was screen printed, then formed and tabbed to create the outer box. Each kit was shipped flat, with detailed instructions for simple assembly.